Coach Wisdom

What I’ve learned over the last few years that I love to share with y’all and teach my clients:

  • Compassion + grace get you far, beating yourself up serves ZERO purpose.

  • Curiosity leads to understanding & growth.

  • Taking action creates confidence.

  • The quote “happiness is an inside job” is legit.

  • You GET TO DECIDE what you think of yourself & that is WAY more important than what others think of you.

  • In any given moment, you are in control of how you think, feel & act.

  • Ultimately, your thoughts lead to your results.

  • There is no emotion you can’t handle, yes, even the negative ones.

  • You don’t need to buffer your way through a feeling - you can allow it.

  • You will not be perfect. You are human. Shit happens (this is where compassion + grace come in handy).

  • Just because you have a thought DOES NOT make it true.

  • Beliefs are a choice!

  • Being comfortable in your skin is a choice & is available to you at ANY point on your journey.

  • It’s not a size or a number on the scale that determines your worth, you are 100% worthy, always have been, always will be.

  • You don’t have to rely on anyone else to feel good about yourself, it’s all up to you + your thoughts - & y’all, that’s f*cking liberating!
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    A single shift in a thought can change EVERYTHING. When you have a coach, tiny (& sometimes big) shifts happen over & over. They compound over time & become new belief systems.

    And when you change your beliefs, you can change everything in your life.

    I didn’t get here by trying to navigate all of this on my own, even as a coach, I can get stuck. That’s why I work with my own coach, she calls me out when I’m in my own way.

    If you want to know more about doing this work with me as your 1:1 coach, head to the WORK WITH ME tab for more info! From there you can set up a discovery call.

Diet Culture Got Me Too

Let’s talk about something that has been on my heart + mind a lot lately.

I spent 6+ years as an active Bodi (formerly Beachbody) coach.

To be 100% fair to myself, I did not realize at the time that I was apart of diet culture. I drank the kool-aid. This one WAS the lifestyle solution I had been looking for and I genuinely wanted to share it with everyone I knew.

And I can’t say that my entire experience was wasted. While doing the Portion Fix brought a few positive habits into my life, it also instilled more diet rules and food guilt that I’ve had to unlearn (some I’m still working on).

I also learned so much about myself. I became consistent with movement. It allowed me to create amazing friendships (our group was THE best).

It led me to personal growth & most importantly, it led me here.

I honestly do not know where I would’ve ended up had this opportunity not come into my life, so this is not a regret of my journey as a coach, I actually loved (almost) every minute of it. This is more of me sharing how and why I came to be the type of coach I am today. It is part of my why.


One could say I helped women diet into their ideal body workout program to workout program.

But the more I focused on my personal growth, the more I started to change my message to potential customers as well as within my groups:
“The journey is about more than a number,”
“You can find happiness within yourself at any size”
”Just because you learn to accept or appreciate yourself doesn’t mean you can’t want something different - you can, but make those goals from a place of love, not lack.” - I still stand by ALL of that.

Anywho, I digress…
I cheered customers on as they lost weight and congratulated them as their body shrank.
Together, we did a new program, we did the diet. We got results.

Sometimes we did a program but we just couldn’t stick to the diet…clearly it was us, we were the problem.

We ate “good” all week and binged on the weekend.

We stuffed ourselves at a cheat meal to the point of misery (with a side of guilt).

(Also, I don’t say “we” in an attempt to speak for customers of mine  - I’m just using the term in general.)

Diet culture wants you to keep coming back so these cycles of losing weight + gaining weight are gold for them…solid money making biz plan.

Just stick to the diet. Drink the shake. Do it again. It works, I promise.

I mean, how many times can you eat at a calorie deficit & not feel deprived? (This is rhetorical. It only takes once.)

During most rounds (workout paired with diet), my body would become a version of me who only consumed 1200 calories, barely drank & forgoed my favorite foods, unless I found a “healthier alternative that was “fix approved.”

And then you go into maintenance - there are still diet rules, foods you “should avoid” or limit, not to mention the food police are still strong AF in your brain.
So of course you are going to binge/splurge/cheat then blame yourself for having ZERO self control or willpower.

But there is also now a strong fear of eating too much because you may get fat all over again.

Oy. The battle in our minds is strong post diet.

Why does the afformentioned splurge happen? Food restriction from dieting.

Our minds fear another round of restriction so you “gotta eat it all NOW!”

Yes, that is what dieting does to us.

Other factors that can impact overeating:
-Eating in order to block out something we don’t wanna feel (emotional eating).
-Mindless/Habit eating. (ie, you are used to snacking while watching tv).
-Mind + Body Disconnect. This comes from dieting, listening to others instead of our own body, hunger cues & fullness levels.

(Those are all things that are overlooked when it comes to dieting - they don’t address these topics in a way that helps you solve for & overcome them.)


It took me a minute to realize that the body of a person who consumes 1200 calories a day IS NOT the same as the person who lives life and has a healthy relationship with themselves AND food. But it made for great before and after photos…with every single program. Gain a little, lose a little, share the results. Again, solid business plan in ANY diet space.

Those before and after photos were promising women results that may not have even been realistic to them because there are SO MANY factors that go into each of our indivial shapes and sizes.

As someone who has a strong desire to help women to feel empowered in the skin they’re in (& around food), I now see how damaging promising an after body result can be.

At the time, I was doing the best I could with what I knew & now I know better.

Women look at that after pic, typically NOT a body like our own and think we NEED to look like them in order to be good enough.

We need the flat stomach and the thigh gap.

And we need to do whatever it takes to get there - even if it f*cks with our bodies. And minds.

Those pictures promise something that is not a reality for many of us.

Yet we set out to reach these unrealistic goals through unrealistic diets and wonder “what the fuck is wrong with me” when our body doesn’t look like theirs and we can’t stick to the damn food plan. “UGH, if only we had more self control, right?!”

We think if our body can just look like the ones we see plastered all over social media then we’ll be happier and more worthy.

We want someone to hand us the next best thing. The newest fad that is SURE to work.

I tried MANY diets. I searched for it for YEARS.

Until I realized it doesn’t exist and I could no longer stand behind what I used to preach.

Yes, I’d thought I’d found a true lifestyle change. But the more I submersed myself in life and mindset coaching, the more I noticed my relationship with food was messy and it stemmed from a lifetime of diet rules.

It was all an inside job that only I could unlock.

Same for you, mama, you gotta do the inside work.

Another diet, injection or purple tea will not be the answer.
Your problems won’t magically disappear if you drop 4 pant sizes.

Confidence and happiness are an inside job.

Diets don’t work. (Yes, there are studies to prove it. Ask the googles.)
But working on your relationship with food + your body does.

I spent YEARS thinking my body was a problem to be solved. And selling many of you that same message.

I was living to fix my body more than I was living IN my body.

Obsessing over what food was good or bad.

Feeling guilty for what I would eat or for going off plan.

I was fixated on the outside when the only thing that needed love was the version of me who had succumbed to diet culture for the better part of my life.

And I see so many other women doing the same.

Which is why I’ve made it my mission to help women kick 'shitty self-talk' to the curb and say buh-bye to society's standards. Oh and ditch diet drama - duh!

If you’re reading this and you feel this message on a deep level, then it might be time to start questioning what you REALLY want.

If you aren’t ready to say peace out to diet culture just yet, that’s fine, you get to write your own story. I’m not here to judge your choices.

I’m here to share what I know and learned so that I can help women take their power back.

Take what you need. Leave what is not for you.

And remember that I’m always one direct message (for my social media peeps) or contact me away from being your coach.

Disclaimer:
1) I still love the workouts and the trainers, although I don’t use the platform as often these days.

2) This is MY personal experience as a customer and a coach. I use the term WE but I’m not speaking on behalf of my personal customers. It is not my place to tell their stories although I am certain there are people out there who feel this way.


So how do I question if I am stuck in the cycle?

It isn’t just portion controlled container diets that create this cycle in us.

It doesn’t matter which way of eating you follow (ahem…diet), stop and ask yourself if this applies to you:

-Can you eat the way you are eating today for life? If not, it is a diet.

-Can you eat this way for life without splurges, cheat meals or binging on the weekends?

-Is there guilt or shame for what you eat? Do you label food as good or bad? Are there restricted foods other than ones you have set for yourself based on allergies/sensitivities/how the food makes you feel? Then it’s a diet.

-Have you worked through emotional eating or habit/mindless eating?

Your future self will thank you...

40 years from now:

“Damn, I’m glad I spent all those years counting calories/portioning out my food/tally up my points & depriving myself of foods I loved so I could eventually binge, beat myself up & then repeat the cycle all over again.”

“So glad I skipped that vacation with my girlfriends because I hated how I looked in the mirror & didn’t just go make memories instead.”

SAID NOT A SINGLE ONE OF US!

This is why I coach women to embrace themselves, rewrite their story & ditch the diet drama.


I want you to:

  • Live your damn life & not constantly obsess over dieting & what you can or can’t eat.

  • Know you’re fucking amazing & the human you are has nothing to do with the (“good” or “bad”) food you put into your mouth.

  • See you’re not broken because the 20+ diets you tried didn’t work.

  • Love your reasoning behind moving your body & stop pushing yourself so hard in workouts because you think you need to get fit before (insert your event/reason here).

  • Step into the power you have to make decisions for yourself when it comes to food + movement.

  • Believe you have more control over how you view your body than you think.


I want you to look back & go…

“Damn, I’m glad I worked with Ashley because she helped me change my relationship with myself & see what life is like when I treat myself with a little TLC. I learned to embrace + live in my body instead of constantly trying to fix it. I broke the cycle for my kids. I ate the damn cake. And went to the party in the little black dress. I realized my purpose on this earth was not to constantly try to change the shape or size of my body but to enjoy & experience all that life has to offer, drama & guilt free.”

If this spoke to you, I’m your girl.

Click on WORK WITH ME or CONTACT ME to get a free discovery call set up.

You didn't fail - diets don't work.

THE CYCLE….

  • Do a diet.

  • Follow it (almost) perfectly.

  • Stop said diet program for whatever reason only to do 1 of 2 things…

  • Go into maintenance (which is a “break” from your diet).

  • OR end up binging because of previous restrictions.

  • Start to gain the weight back.

  • Get hard on yourself because clearly “something is wrong with you” since you can’t seem to keep the weight off.

What you aren’t realizing is that

  • Your 1200 calorie body size is NOT the same as your body size that will naturally fall into place if you’re listening to your gut (no pun intended) when it comes to eating.

  • Everytime you restrict, you’ll likely binge after because your brain thinks it needs to eat ALL the food it may not get again.

  • If you were to cut the bullshit & look into what is going on when you overeat, emotionally eat or mindlessly eat - that you’d be more likely to find your bodies natural weight without diets & food restrictions.

  • You are constantly searching outside of yourself for someone to tell you how to eat instead of being your own guide on what you need.

  • When you dig into future you & what feels best for her - you’d be able to ditch diet culture & do what feels good for you + your body without the pressure.

The good news…you’re not broken.

You’re not a failure if you regained weight after a diet.

You’re not a failure if you overate over the weekend.

You’re not a failure. PERIOD.

The diet industry has failed you by leaving out a cruical piece.
(Side note: the diet industry was also intentionally made to keep you coming back.)

If your program isn’t addressing your eating habits & the WHY behind them - if your programs rule of thumb when you “go off track” is to just get back on track (duh, why didn’t I think of that…) without addressing wtf is going on - then it’s missing what you need most.

If you’re anything like I was, you’re spending countless hours trying to figure out why the f*ck you just can’t seem to lose the weight AND keep it off.

It’s time to change that - take back your life, stop obsessing over how to lose the weight & what you can or can’t eat & dive into what feels right for you that is sustainable.

Contact me for a free consult to see how 1:1 coaching can help you break the cycle.

Taylor Swift & Shitty Self Talk

Let’s chat about a favorite topic of mine:
Shitty Self Talk

A sweet girl (for real though, who isn’t sweet at a TS concert?!?!) took this pic & handed me my phone back..I looked at the picture & right away, the old thoughts about myself started creeping in.

Look, there’s no perfect world where we’re void of the negative thoughts - even the ones we’ve done the work on - BUT THERE IS MAGIC IN LEARNING TO MANAGE THEM! Yes, I’m yelling at you with love because THIS is the work.

Managing your inner mean girl is some of the best work you can do with a coach (ahem, me).
Coaching helped me see where I was being so damn hard on myself and how to turn the volume down on my inner critic - which was even more important to me when I became a girl mom.

I heard the thoughts coming at the concert but that does not mean I let them stick around.

Instead, I let them pass on by like a cloud but not witout a little internal pep talk to help my brain remember whose boss:
“Brain, that’s so cute you want to offer me those thoughts right now, but the new me won’t let you take over or ruin my night of fun.”

Insert TS brag here: She has created THE best fan base. Compliments were FLOWING and there wasn’t a single person there that we interacted with that wasn’t kind & amazing. Swifties, you are truly the best.

If I’d let any ounce of self consciousness take hold in the past, I’d be ALL UP IN MY HEAD all night - how I looked, not wanting to take pics (or hating every one we took), being more quiet than usual, obsessing over what I ate and not enjoying myself or the people I was out with - but now I can let those thoughts roll on by - just because my brain likes to test me from time to time doesn’t make the thoughts true. Plus this night at TS was not about me or what my brain THOUGHT I looked like in a picture - it was about making memories and having moments with my baby girl. And we did just that.

Look, we all do it. Sometimes we aren’t even aware we’re doing it AND how often it plays out in our lives, especially in front of our little ones.

This is something I struggled with in my own life, so I get it. When I had my daughter something shifted in me. Through some self discovery I started to become aware of the little things I was saying and doing that I could potentially pass on to her. I didn’t want that for me or for her. I wanted to do the work to show up more confident so I did not have to constantly worry that I was passing my own insecurities onto her.

I didn’t want her to hear:
Me constantly talking about a diet or good/bad food.
That I needed to go workout so I could earn my meal on a holiday.
Me mumble under my breath that I looked like shit in the outfit I just put on for the night.
Me telling my friend to delete a picture that I look gross in or “ew, don’t post that.”

I didn’t want her to catch on to:
Me telling her no to something because of how I felt about myself.
Me hiding in pictures.
Me covering myself up because I felt ashamed of my body.

The words matter. She was and is still watching, listening and soaking it all up like a little sponge. I wanted to reframe how I was talking about myself.

Those words may be subtle but they’re there, (sometimes without us even knowing) making an impact on how we carry ourselves and how we show up.

Diet culture was strong for us growing up. Our moms probably tried it all and we took notes.

We watched them yo-yo diet, talking about their bodies & food. This is to no fault of their own. They did the best they could with what they had - and what they had was pressure from society/culture.

And as we become aware that we may be following some of those same patterns, we can aim to do better. (Do not confuse better with being perfect. We’re still humans.)

It’s no wonder we’re in this place as women thinking we’re not worthy if we don’t match what the women on the cover of magazines look like. And whether we realize it or not, for most of us, that kind of thing sticks with you as you grow up. Many of us still live with those beliefs today. And the more we let them hang around, the more likely we are to pass them onto our daughters.

Let me stop here and say, this is NOTHING to feel shame or guilt about - ever - between societies standards, how we were raised, our brains negativity bias & now social media - the odds have been against us - but that is shifting!

And it starts with us. Let’s change how we talk to ourselves. How we talk about food. And exercise. Let’s reduce the chatter.

If this is something you are ready to work on and dig deeper into - let’s chat to see how coaching can help you stop the cycle.

Maren wanted to do a outfit transition - thought I would share! You can find more videos of our night on my TikTok or IG account.